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Best Western's BW Premier Collection consists of carefully selected upscale hotels that share our commitment to delivering an exceptional and unique travel experience. The BW Premier Collection provides independent hoteliers the opportunity to retain their local identity and individuality while harnessing the power of The World's Largest Hotel Chain®.

Developer Benefits

As a BW Premier Collection hotel, independent hoteliers in primary markets will lock in the advantages of The World's Largest Hotel Chain® with over 4,000 hotels located in more than 100 countries and territories around the world.

  • Access to Best Western's $4.1 billion global reservation system
  • Participation in Best Western Rewards®, our award-winning and fast growing loyalty program
  • Powerful mobile, eCommerce and technology resources
  • Pay-for-performance business model
  • Short term contracts
  • Low fee structure that will improve your profitability
  • Reduced reliance on third party distribution channels
  • Optional á la carte services such as design services; access to over 500 endorsed suppliers with special pricing; state-of-the-art revenue management services; industry-leading education programs; customized eCommerce and digital marketing programs, and more


  • Upscale hotel located in a primary or destination market
  • AAA 3 diamond or above hotel rating
  • No Property Improvement Plan (PIP) required
  • Minimal branding requirements

Lower Fees. Greater Profits.

With a pay-for-performance business model, BW Premier Collection is one of the smartest investments in the hospitality industry today.

HVS Annual Fee Comparison as a Percent of Total Room Revenue (Ten-Year Cost)
BW Premier Collection℠ 3.3%
Ascend Collection® 7.7%
Autograph Collection® 10.8%
Luxury Collection® 11.3%